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  1. <text id=90TT1481>
  2. <title>
  3. June 04, 1990: Back-To-The-Drawing-Board Directive
  4. </title>
  5. <history>
  6. TIME--The Weekly Newsmagazine--1990               
  7. June 04, 1990  Gorbachev:In The Eye Of The Storm     
  8. </history>
  9. <article>
  10. <source>Time Magazine</source>
  11. <hdr>
  12. GRAPEVINE, Page 21
  13. </hdr>
  14. <body>
  15. <p>By Paul Gray/Reported by David Ellis
  16. </p>
  17. <p>     THE BACK-TO-THE-DRAWING-BOARD DIRECTIVE: COCA-COLA
  18. </p>
  19. <p>     Its $4 million "MagiCan" campaign--in which lucky Coke
  20. cans produce cash or coupons--is fizzling. Some cans
  21. malfunction, customers are complaining, and whose idea was this
  22. anyway?
  23. </p>
  24.  
  25. </body>
  26. </article>
  27. </text>
  28.  
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